A new media mogul has entered the stage. Reader’s Digestives covers all about their readers’ digestion. Different stories make the readers digest in different ways. Horror leads to faster digestion in comparison to love stories, where a steak can take one week to digest properly.

There is, of course,heavy research behind these claims. The founder is well-known scientist and entrepreneur, Doktor Unc: “Oh, yes you can digest in so many ways, thats very true. I thought that if you choose a specific group, like the readers, and see how they digest, it could be so very interesting for all of us. There is still so much to learn about the human body and mind, it’s all connected somehow, I think.”