It’s no longer sustainable with fruits of different shapes and sizes. From a logistical perspective, all fruits need to fit into a 10 cm cube. Bananas, apples, kiwi, yes all fruits need to be square. This is the only way to save our planet, says sustainability expert Jeb Roundtree.

“Fruit transport will decrease by at least 69,6%. How hard can it be? Just manipulate the fruit into nice little cubes to fit square boxes. It’s hip to be square!”